This campaign fulfilled a prestigious project, creating a comprehensive brand identity for the Jack London State Park Museum in Glen Ellen, CA. Nestled in Sonoma County’s rolling hills, Jack London State Historic Park celebrates the legacy of the famed author and adventurer. Once London’s home and dream farm, the park features the ruins of his “Wolf House,” serene trails, and artifacts that reflect his passion for nature.

Visiting is an invitation to explore, dream, and connect with the wild spirit that inspired London’s life and work.

This campaign includes a developed and complete brand identity, including a wordmark, multiple contextual logos, typography, and colorways that embody the spirit of Jack London and the natural beauty of the park. The identity also contains a variety of merchandise and touchpoints for the gift shop, and a comprehensive set of wayfinding elements for the park, museum, and grounds.