KALYPSO
Brand Identity, Packaging Design, User Experience (Unboxing), Website Design
Launched OCTOBER 2024
BRIEF
A successful curator and entrepreneur, Nomiki Zervas, the creator of KALYPSO, created KALYPSO as a way for busy women to indulge in luxurious beauty, fashion,
and wellness products. As a woman native to Cypress, Nomiki’s Greek heritage and love of the region’s history influenced her perception of not only beauty and divinity—but also her femininity.
Through KALYPSO, she strives to empower and craft memorable and luxurious experiences for women like herself, who feel their success makes them rush around
and forget to treat themselves as they’ve earned and deserve.
TARGET AUDIENCE
KALYPSO is designed for successful, goal-oriented women aged 20-30. These women tend to be career-focused individuals with focus on striving for accomplishment while still enjoying the finer things in life while valuing all-natural products and sustainable practices. They are proficient in technology and are tuned into subscription processes and the experiences derived from a well-designed parcel.
THE BIG IDEA
KALYPSO offers luxurious, all-natural products to empower women to pursue success and accomplishment.
KALYPSO lauds women’s achievements and points out their right to celebrate their successes, ensuring they prioritize self-care despite their hectic schedules.
ELEGANT | ENCHANTING | FEMININE
COASTAL CAROLINA
MINI MAKERS
© 2025 ABIGAIL WOODARD